Just in case the whole Sky Sports sexism furore has passed you by, here's a lightning summary: two witless, pie-eating, complacent morons who are paid lots of money to talk about kissball all day have lost their jobs after being recorded saying some stuff about women that was apparently lifted directly from the script of Ashes to Ashes season 1.
The world shrugs and continues turning.
I can't imagine being at a lower ebb. I mean, imagine having spent the last 20 years of your life talking about a collection of narcissistic knuckledraggers in shiny shorts punting a little ball around a big field like it actually matters.
No wait, I can imagine something worse. Being told you're too much of a reactionary low-brow Neanderthal even for a sport that is simply busting at the seems with world class examples of same.
And then, to complete the utter humiliation, you get Nuts, the skin mag for lads who can't reach the top shelf, taking the moral high ground.
Editor at large for Nuts, Peter Cashmore, has reacted badly to Richard Keys' suggestion that he had simply been indulging in 'lads mag' humour.
"We would never speak of 'smashing' a woman or referring to her as 'it', and welcome the presence of our sisters on the sidelines of football matches," he says.
"At Nuts (pictured) we do not seek to insult or denigrate women; instead, we celebrate them, their beauty, wit and intelligence..."
Oh the humanity.
Taking a slash
5 days ago