Monday

Zen 527: Fun Theory a.k.a. the art of making speed cameras rewarding

Volkswagen have been running a competition for the best implementation of what they call 'Fun Theory' - namely the idea that people will do the right thing if you make it fun. The winner was a guy who made speed cameras entertaining.



Then there's the bin that cunningly bagged 40 kgs more waste than normal bins in the same park...



And the bottle bank arcade that scored 100 visits in 24 hours to the usual two...


No comments:

Post a Comment