The charming new advert for Patak's sauces, in which a small first generation Anglo-Indian lad explains why 'Britain loves curry', is narrated with what can only be described as fully authentic Subcontinental accents throughout.
This is all well and good, but you have to query the ad agency's wisdom, when the word 'Patak's' is rendered with a soft 'p' and a flattened 'a' in its native tongue, i.e. 'buttocks'.
I think we could be forgiven for finding buttocks sauce a less than inviting prospect, even if Britain really does love curry.
Taking a slash
5 days ago